'Patience': No Disney+ Launch for 'Black Widow'
Written By Mikey Sutton • Editor-in-Chief • Owner
Black Widow is staying put in theaters. When Warner Bros. announced that Wonder Woman 1984 would be released simultaneously in the limited number of open theaters and HBO Max on December 25, the rumor machine went haywire.
Speculation rained all over the Net that Black Widow would be next, that Disney will swallow the bitter pill as they did with Mulan.
Disney has three upcoming films they are considering for a Disney+ detention, and none of them are from Marvel Studios. Cruella, Pinocchio, and Peter Pan and Wendy are in discussions to fly straight to streaming.
It was really an apples and oranges situation with HBO Max and Wonder Woman 1984. At less than 40 million subscribers compared to 73.7 million for Disney+ and over 195 million for Netflix, HBO Max is hungry and needs to be fed.
Even with Wonder Woman 1984, many people, like myself, will subscribe to HBO Max and probably dump it after we see the movie, which won't be available on the channel anymore after a month anyway. Then we repeat the process when The Snyder Cut is launched. Let's be honest now; I know what many of you are planning.
The continued success of streaming networks is about catalogs and not really films. This is why Marvel Studios, so far, has only announced MCU series for Disney+ and not movies. People stick with subscriptions for addictive, regularly updated content such as Stranger Things and The Mandalorian.
MCU movies are events you pay tickets to see in the cinemas. Marvel Studios executive vice president Victoria Alonso said about Black Widow:
"It seems to me that our films are films for theatrical distribution. We always said that we believe in different formats, and it is very important to maintain the custom, the tradition, of watching certain films in community."
With the COVID-19 vaccine most likely in distribution by next spring, there's a realistic chance that Black Widow could have a blockbuster run beginning on May 7, 2021. Patience, as Captain America said.